on-the-job

6.03.2006

worth my time


I thought that advertising agencies, especially those who handle big accounts such as Smart and McDonald’s, have big offices. I can say that Dm9 is humble in space as well as in its manpower. If I am not mistaken, they only have 6 people in the Creatives and 5 in the Accounts when we were first introduced. The good thing in DM9 is that they serve free coffee (CYNDIE learned to drink COFFEE in MAKATI…rhyming!). I now see how important it is for busy people to stay up and think quick. We had a dose of what it takes to be in the advertising field when we were asked to list down possible promotions for Allue, a cosmetic line for tweens. It took us half a day in coming up with new ideas! It may sound easy but we were not expecting for numerous corrections on our draft. Some of the promos we wrote were already thought of by others or were not much of an attention-getter. Miss Merlee wanted to bring out the kids in us; and so we thought of cyber games, makeover vans, and retouching booths. Since we finished late, we just sent our detailed report through email. We were glad to hear the next day that she was pleased with our work and that they included it in their Allue presentation. I guess, that is what makes it all worthwhile.

5 Comments:

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28.6.06  
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1.7.06  
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18.7.06  
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